OPENS AT NOON,
CLOSES AT MIDNIGHT*—
(*Just maybe, on a weeknight). Noon or Midnight is a co-working space and venue tailor-made to cater to the local creative community.
SCOPE: Creative Direction, Art Direction, Brand Identity
Visual Identity
“12 o’clock” is an ambiguous time, and it all depends on who you are asking—early birds or night owls.
The full logo is anchored by a custom illustration of the moon, which can be seen night and day certain times of the year. The black and white circles orbiting it represent the duality of time. Sometimes you’ll see the moon isolated spliced by a disco ball—a nod to the balance of work and play the space takes on.
Spacial Awareness
The upper floor has a traditional office feel. A large conference table sits next to a slate wall for ideating & playing. Smaller tables for group meetings of 2-3, cozy lounge chairs, and individual cubicles are available for those that may be in a more serious flow state.
Below, the ground floor has been left open save for an expansive coffee bar. The lack of structure allows flexibility for the need of the moment:
Art gallery? Pet adoption? Tea tasting? Rave?
All within the realm of possibility—